Mushiii

A playful visual identity grown from the ground up.

Mushiii began with a single purpose – to promote healthy habits and healthy lives. Blending organic coffee with functional mushrooms, the brand set out to reshape the morning ritual into something that supports both body and mind. To bring this idea to life, Mushiii needed an identity that felt distinctive and full of energy.

The wordmark was completely custom drawn, informed by research into the intricate structures and natural geometry of mushrooms. The decision was made to use oversized, rounded terminals and flowing lines with more subtle nods to a mushrooms typical characteristics.
The wider design system builds on these design principles, from the playful condensed serif typography to the curved backgrounds that echoed the wordmark’s fluidity.
The result is a playful brand that celebrates nature, positively and energy in every cup.
Credit: Web design – Onbox Creative