Carnaby Cycle Store

A distinctive marker in a busy streetscape.

Catering solely for local Carnaby tenants, the Cycle Store needed more than just a sign – it needed a clear, confident marker that could hold its own in a crowded visual landscape, but discreet enough to distinguish itself from stores adjacent. The solution was a wayfinding system built around laser-cut letterforms and a custom stainless steel projecting sign, fabricated with precision and finished with powder coating and RAL colour matching. These details gave the store a sharp, durable identity that catches the eye without overwhelming its surroundings.

Delivering the project brought together the client, property agents, developers, fabricators and installers in a close, hands-on collaboration. The result is a quietly striking wayfinding system that guides users of the Cycle Store with ease, reinforces brand visibility and sits comfortably within Carnaby’s distinctive urban character.